1. We are a traditional family business
Founded 1922 in Switzerland and owner-run to this day, Beer Grill AG have a solid foundation and huge, ever-growing knowledge base. And our commitment to our country as our production site is equally constant.
2. Swiss quality and precision
We are proud that, with our products, we have contributed to the fact that «Swiss Made» today stands for optimum quality, commitment to details and highest precision – and equally for reliability, stability and ecological responsibility.
3. Great know-how in the field of dispensing and preparing food
Food showcases and sales shelves, heating channels, front cooking stations, professional grills, steamers, etc. – we are the acknowledged experts and leading manufacturers of appliances and systems for presenting and preparing hot and cold food.
4. Ingenuity and innovation
Many innovative appliances come from the house of Beer, e.g. the multifunctional Vulcano sales showcase or the Culinario Master Touch food showcase with touch displays. We are ingenious and remain curious.
5. Specialists for individual solutions
In addition to our proven standard appliances, we create bespoke custom solutions technically and aesthetically made to exactly meet your requirements and desires. We love difficult problems and accept any challenge!
6. A good investment
Our products are made to bring you the greatest possible benefit – by their high operator convenience, low operating costs, maximum versatility, quality and longevity – plus the design that stages your treats in the most beautiful light.
7. Premium counselling and service
We counsel you in technology, applications and food concepts, provide training and long-term maintenance by our own service network, so that you will enjoy enduring satisfaction and can always rely on our products.
8. Top hygiene
Long before the days of Corona, professionally presenting food was a hygienic issue – with priority over aesthetics and promoting sales. Therefore, we have been developing technological solutions that comply with the highest hygienic standards and all HACCP norms for more than 30 years.
9. Happy customers around the world
We are proud to count national and international enterprises among our references – in communal catering, company and employee restaurants, system and leisure gastronomy, retail sales, the hotel, gastronomic and café industries as well as butcher shops and bakeries.
10. Last but not least: we keep the future in mind
As a family business, we always have future generations in mind. We want to contribute to enabling them to live and work in an sound and healthy environment. Therefore, we take great care that our products are energy-efficient and sustainable in manufacturing and operation.
Portrait
Welcome to Beer Grill AG, your Swiss partner for professional appliances for presenting, dispensing and preparing hot and cold food.
Beer are …
… since 1922 your reliable Swiss partner when you’re looking for professional equipment for sophisticated, aesthetic presentation of culinary treats and for passing them to the customers at perfect temperature – in leisure or travel gastronomy, at staff canteens, hotels or retail stores.
We devote passion and ingenuity to developing and building beautiful, high-quality food showcases, sales shelves and hot plates and a complimentary selection of appliances for preparing food, for show cooking and grilling, plus a wide selection of modular elements and accessories. All made in Switzerland.
And we always welcome special wishes, because we specialise in bespoke solutions. As an agile, owner-managed family business and world technology leader, we are able to fulfil your requirements quickly and flexibly.
We offer personal, competent counselling, and our quick, comprehensive after-sales service is at your side whenever you should need it, because our products are designed to make you happy for many years, whet your appetite and provide greatest satisfaction every day.
History
Since 1922, we have been developing innovative solutions for perfect presentation, dispensing and preparing food in gastronomy, the hotel industry and retail sales.
Beer Grill – market leader with 100 years of experience
Since Arthur Beer founded the company in 1922, Beer Grill AG, a medium-sized, independent family business, have been passionately devoted to our customers, to enable them to perfectly present, dispense and prepare food.
In these 100 years, we have continuously expanded our range of products, evolving into a leading manufacturer of innovative systems for presenting and preparing food and front cooking in gastronomy, the hotel industry and retail sales.
Arthur Beer started his business by developing professional grilling appliances unique for their time. In the 1950s, Beer introduced armoured tubular heating elements in their chicken grills; shortly after, the basket grill with paternoster lift was patented. The first versions of the Culinario system were presented, marking the kickoff of a radically new series of internationally successful products for presenting food. The Magma Design cooking plate followed, the Solaris mobile light/heating bridge, and then Vulcano, a world novelty that allows keeping dishes hot or cold on the same presentation surface – and many more innovations.
Over the years, we have also evolved into acknowledged experts for bespoke custom-made solutions, in order to realise customers’ special individual ideas in design and food concepts with our know-how in impeccable Beer quality.
Besides high end technology, optimum quality, high precision and good design – all made in Switzerland – we stand for professional cooperation with our partners, the customers, devoted to the requirements of up to date culinary culture. It is the combination of these qualities that has made us grow into a leading supplier of the industry in Europe.
2026
- A revamp of the legendary Beer gas grill.
The new design makes it easier to transport thanks to integrated carrying handles and is even lighter, whilst retaining the same cooking surface area. - In addition, the new CrystalDry and CrystalSteam warming display cabinets are being launched.
They showcase food more clearly, efficiently and effectively – thanks in part to newly developed heating technology.
- Introduction of the IR warming tray with automatic detection. Keeps plates warm before serving. But only if a plate is placed underneath.
2025
2025
- Introduction of the IR warming tray with automatic detection. Keeps plates warm before serving. But only if a plate is placed underneath.
2024
- Launch of the Beer Food Trolley – a mobile solution for flexible and efficient food presentation and service in the catering industry
- Launch of Beer Marie 2.0 – an upgraded bain-marie system, now with a lower profile
- Launch of the Convenience Station Plus & Convenience Station Mini – compact and versatile sales stations designed for the attractive presentation and optimal temperature control of hot and chilled food in the grab-and-go section
2023
2023
- Launch of the Convenience Station Plus & Convenience Station Mini – compact and versatile sales stations designed for the attractive presentation and optimal temperature control of hot and chilled food in the grab-and-go section
2021
- Launch of the Culinario Touch with RFID antennas – a smart self-service system for the catering industry that enables quick and efficient food tracking using contactless RFID technology.
- Introduction of the Vario Hot Spot – flexible warming station with individually adjustable heating zones for optimal presentation and temperature maintenance of warm dishes
2020
2020
- Introduction of the Vario Hot Spot – flexible warming station with individually adjustable heating zones for optimal presentation and temperature maintenance of warm dishes
2019
- Expanding our range with Delia refrigerated display cabinets. The innovative solution for the attractive and efficient presentation of chilled food in the grab-and-go section.
- Introduction of Hot & Cold Rack, the unique sales shelves for warm and cooled packaged food
2018
2018
- Introduction of Hot & Cold Rack, the unique sales shelves for warm and cooled packaged food
2015
- Introduction of Hot Tower, Hot Rack and Cold Rack convenience shelves
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Introduction of Culinario Master Touch, the first and only programmable food dispensing showcase with intuitive touch screen control panels
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Introduction of Beer warm-keeping plates in various versions
2013
2013
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Introduction of Culinario Master Touch, the first and only programmable food dispensing showcase with intuitive touch screen control panels
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Introduction of Beer warm-keeping plates in various versions
2011
- Introduction of Vulcano, the world’s first multi-functional sales showcase
- Incorporation of production and brand rights of the Furor gas grill
2008
2008
- Incorporation of production and brand rights of the Furor gas grill
2005
- Introduction of the Solaris light/heating bridge
- Founding of the German subsidiary Beer Grill GmbH
1997
1997
- Founding of the German subsidiary Beer Grill GmbH
1995
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Founding of Beer Holding AG
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Incorporation of the Gastro Division of Max Bertschinger AG
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Relocation of company headquarters from Zurich to Villmergen
- Introduction of the Magma design cooking plate
1991
1991
- Introduction of the Magma design cooking plate
1987
- First edition of the Culinario system
- Incorporation of the Hotels Business Unit of the Turmix company
1986
1986
- Incorporation of the Hotels Business Unit of the Turmix company
1980
- Invention and introduction of the first temperature holding appliances
- Incorporation of the Swiss Grill company
1964
1964
- Incorporation of the Swiss Grill company
1961
- Presentation of the paternoster chain cradle grill
- Beer Grill AG founded in Zurich
1922
1922
- Beer Grill AG founded in Zurich
Swiss Made
As a traditional Swiss family business, we are devoted to best quality, high precision, good design, flexibility and reliability.
Swiss Made – a philosophy, not merely a label
«Swiss Made» stands for best quality, high precision and reliability. It is a label that today is greatly respected around the world. Confidence does not grow from one day to the next, and it can also be lost. Maintaining a label’s unique value and reputation is the responsibility of all enterprises that distinguish themselves with it. As a traditional Swiss family business, we passionately share this responsibility for a hundred years. For us, the promise of «Swiss Made» applies from A to Z – from development to production and logistics and, finally, to our comprehensive service.
Sustainability
Sustainability for Retail and Food Service
Sustainable solutions from Switzerland
Our equipment stands for sustainable solutions in retail and the hospitality sector. They are durable, energy-efficient, and designed to reduce food waste while sustainably lowering operating costs. In doing so, they make a measurable contribution to greater economic efficiency and environmental sustainability in daily operations.
Durability and quality
Thanks to robust construction, proven technologies, and 100% recyclable materials, our equipment is designed for a long service life. This reduces replacement investments and conserves resources.
Energy efficiency in operation
Optimized heating systems, precise controls, and efficient insulation ensure low energy consumption. This sustainably improves your cost structure and your CO₂ footprint.
Reducing food waste
Our solutions support optimal presentation and longer freshness of food. This reduces losses while simultaneously increasing sales opportunities.
Responsibility and origin
We manufacture in Switzerland and rely on high quality standards, short supply chains, and long-term partnerships. For us, sustainability also means responsibility toward employees and society.
